Gold Seal 100 Years Campaign
Gold Seal: 100 years and still wild.
With an uncluttered visual that highlights the Canadian heritage and uses the original Gold Seal can and the current day can to show that nothing has changed at Gold Seal.
The tagline calls out the 100 Years and wild caught in one simple line – the maple leaf… well that need no explanation.
This campaign idea was then rolled out across Out of Home, Website, Social Media and PR.